Twitter can be a very effective marketing tool for any business. However, many people find it difficult to engage their followers, and thus attract traffic to their site. This is the reason why hundreds of accounts end up being abandoned on a daily basis. Building a successful Twitter account does not happen in one day. You will need to invest a lot of time and effort before begin seeing any significant results.
Here are some guidelines which will help you enhance your interaction on Twitter.
1. Have a plan
Many business owners rush into Twitter just because it seems to be the in-thing. However, the first thing you need to do is ask yourself why you want to be on Twitter. Do you want to use the network to keep in touch with your customers? Or is your goal creating increased brand awareness? Once you are clear on your intentions, you will then be able to come up with an appropriate strategy. If you have proper focus, Twitter can turn out to be a very valuable resource for your business.
2. Thank people who retweet you
As much as possible, especially when getting started, take time to appreciate all the people who mention you or retweet you. Be friendly and take time to interact with others in your network. After all, that is what social media is all about! You could also check their timeline and look for anything interesting that you can retweet. As you interact with others, your tweets are more likely to reach a larger audience.
3. Retweet others frequently
As has been mentioned in the preceding point, retweeting others is a great way of building relationships with others on Twitter. In addition, retweeting enables you to reach a wider audience with information about your business or brand. However, this does not mean that you should retweet everyone in your network. Look for influential individuals who would be interested in what you have to offer. As a result, you will also be able to reach others in their networks.
4. Be unique
To gain traction on Twitter, you need to stand out from the competition. One of the best ways of creating a unique identity is to observe what others in your industry are doing and then improving on it. For instance, if the competition fails to use images effectively, take advantage and do it yourself. Having a better strategy from the onset will enable you to stay one step ahead of others in your industry.
5. Schedule intelligently
Depending on their time zone and daily schedule, different people go online at different times. Therefore, you need to manage your tweets in a way that ensures optimal exposure. Find out when most of your audience is likely to be online and schedule your tweets appropriately. You can even schedule your tweets to go live when you are busy with other activities. This will enable you to reach people at a time which is most convenient for them.
6. Show your personality
Don’t be afraid to allow your personality come out in your interaction. The people in your network will be more willing to respond when they know they are dealing with a human, not an automated response system. However, remember to be moderate.
Charles Mburugu is a professional blogger who usually writes about social media and internet marketing. He is currently writing for MotoCMS templates.